ProductPricing
Use cases
Hotels & HospitalityReal Estate & DevelopmentRetail ShowroomsEducation & Campus
Affiliates
Become an affiliateCommission calculator
Order Matterport tour
Order a virtual tourHow it worksFAQ
Resources
AcademyIntegrationsFAQContactLegal Get started

Learn how to get the most
from your virtual employee.

Guides, best practices and tips — whether you're just getting started or looking to improve.

Set up your first agent

Connecting your Matterport tour

You don’t need to rebuild anything. Your agent attaches to the tour you already publish — no new embed code on your site, no plugin, no changes to the visitor URL.

  • Open the Matterport workshop and copy the model SID (the 11-character code at the end of your share URL).
  • Paste it into the Build tab of your October dashboard. We pull the floor plan, the named tags, and a snapshot of every room in under a minute.
  • If your tour is private, share it with [email protected] at viewer level — no editing rights needed.
  • The first time you preview, the agent loads inside the tour exactly as your visitors will see it. No staging URL, no separate environment.
5 min read

Your free first month

Your free first month gives you 500 minutes of live conversation across as many sessions as you want. Use it the way a real visitor would — not the way a tester would. The agent learns more from realistic questions than from edge cases.

Treat the first session like a real prospect: enter cold, ask the question you’d ask if you didn’t already know the answer. Watch where the agent navigates, where it stalls, what it picks up on.

  • Test the obvious questions first. Pricing, availability, what’s included. If those don’t feel sharp, fix them before testing edge cases.
  • Switch personas mid-trial. A serious buyer asks differently from a casual browser. Both should land somewhere useful.
  • Listen for confidence. Hesitant or hedged answers usually mean the underlying data is thin. Note them — that’s your priority training list.
4 min read

Mapping rooms and spaces

Room mapping is what turns the agent from "answers questions" into "moves visitors through the tour." Each tag in your Matterport model becomes a destination the agent can navigate to on request — "show me the rooftop terrace" should physically take the visitor there.

Mapping works in two layers. The physical layer is the Matterport tag. The semantic layer is what visitors actually call that space — guests don’t say "Tag #4," they say "the room with the view."

  • Map every named area, then add aliases — "Junior Suite," "the corner room," "the one facing the park" should all resolve to the same destination.
  • For products on display: tag the product, not the shelf. The agent navigates to where the visitor’s eye lands, not where you stocked it.
  • If two rooms look similar, give each a distinguishing detail in the description. The agent uses these to disambiguate when visitors ask vague follow-ups.
7 min read

Make your agent smarter

Uploading your business data

Your agent is only as sharp as the data behind it. The trial agent ships with generic answers; once you upload real pricing, availability rules, room specs, policies and FAQs, it starts speaking like someone who actually works at your business.

Upload the exact documents your sales team would hand a serious prospect. Brochures, rate cards, floor plans, terms. The agent ingests PDF, DOCX, plain text and structured CSV. Anything you wouldn’t share with a prospect, don’t upload — it can surface.

  • Start with pricing and availability. 70% of visitor questions hit one of the two. Get these right first; everything else is icing.
  • Use structured data for anything with rows. Room types, product variants, package tiers — CSV beats prose every time. The agent quotes the exact column.
  • Re-upload when reality changes. Last year’s rate card is worse than no rate card. We don’t auto-expire data — that’s on you.
6 min read

Writing effective descriptions

The descriptions you write for rooms, products and spaces shape how the agent talks about them. Marketing copy and agent training data are not the same thing — your website hero copy is for humans skimming; agent data is for an AI that gets asked direct questions.

  • Write facts, not adjectives. "32 m², two-bed, 4th floor, view of Tivoli" beats "spacious and elegant retreat with timeless character."
  • Lead with the answer to the obvious question. If visitors always ask "does it have a balcony?" — put that fact in the first sentence.
  • Include numbers wherever there are numbers. Square metres, ceiling height, capacity, walking distance. Specifics build trust; vague language costs conversions.
  • Skip the brand voice. Adjective-heavy hospitality copy ("nestled," "curated," "experiential") makes the agent sound evasive. Just say what it is.
5 min read

Using the auto-scrape feature

Auto-scrape pulls data directly from URLs you specify — your own website, an availability widget, a partner’s product page. Set the source once, choose a refresh interval, and the agent stays current without you re-uploading.

Best for fast-moving data: live pricing, calendar availability, in-stock status, weekly promotions. Worst for static data — for that, an upload is more reliable and less brittle.

  • Scrape your own pages first. Agreements with third parties mid-scrape are awkward; your own site is fair game.
  • Watch the diff. The dashboard shows what changed at each refresh. Unexpected diffs usually mean the source page was redesigned and your selectors broke.
  • Set sane refresh intervals. Live availability: every 15 minutes. Pricing: hourly. About-us copy: monthly. Don’t refresh more often than the source actually changes.
4 min read

Choose how your agent shows up

Picking a voice that fits the brand

Voice is the first impression. Before a visitor parses a single word, they’ve already decided whether they’re talking to a serious operator or a gimmick. The wrong voice — too cheerful for a luxury hotel, too clipped for a family-run B&B — undoes the rest of the work.

  • Match the tier. Premium hospitality runs warmer and more measured. Mass-market retail runs faster and more direct.
  • Match the language. Native Danish vs. neutral English vs. accented international all land differently with different audiences. Test in the language your real visitors use.
  • Listen to a 30-second sample before committing. Demo voices read scripted lines well; real conversations expose tone problems instantly.
3 min read

Tuning the tone

The system prompt sets the agent’s personality — formal vs. casual, helpful-hostly vs. concierge-precise, talkative vs. economical. Most defaults are fine. The places where tuning matters are the edges: how it greets, how it handles "I don’t know," how it pushes toward conversion without pushing too hard.

  • Define how it opens. First sentence sets the contract. Make it specific to your space, not generic.
  • Decide when it’s allowed to say "I don’t know." Honest beats fabricated, every time. But "I don’t know" should always be paired with "want me to connect you with someone who does?"
  • Calibrate the conversion ask. Too eager and it feels pushy. Too passive and you lose the lead. Most operators land closer to passive than they should.
5 min read

Setting boundaries

Define what the agent should refuse to discuss before it gets asked. Pricing for confidential corporate clients. Availability of specific suites you only sell direct. Pre-launch products. Competitor comparisons. The agent will follow these rules verbatim.

  • Be specific. "Don’t discuss pricing" is too broad and breaks normal sales flows. "Don’t discuss the Annex Suite’s rate" is enforceable.
  • Pair every refusal with a redirect. Dead ends lose visitors; "I can’t share that publicly, but I can connect you with our team — want me to?" keeps the funnel alive.
  • Test the boundary directly. Ask the agent the forbidden question. If it answers anyway, your rule isn’t specific enough.
4 min read

Drive more conversions

Setting up your booking flow

The agent is most valuable at the moment a visitor decides to act. If your booking flow is two clicks away, conversion drops every step. Connect the agent to your booking engine — Mews, Cloudbeds, SimplyBook, your own iframe, a Calendly — so it can either complete the action inline or hand off cleanly.

  • Direct booking link beats “I’ll send you the URL.” The agent should open your booking URL inside the tour with the right room / date / party size pre-filled, not paste a homepage link.
  • Capture intent BEFORE the booking page. Name, email, party size — collected by the agent in conversation, passed as URL parameters. If the visitor abandons, you still have a lead.
  • Test on mobile. 60-70% of visitors are on phones. A booking flow that works on desktop and breaks on mobile is the most expensive bug you have.
6 min read

Reading your analytics

The dashboard surfaces every conversation, every signal, every drop-off. Most operators look at the conversion rate and stop there. The conversion rate is downstream — the upstream metrics tell you why it’s the number it is.

  • Watch the question topics. If 40% of visitors ask the same thing, your tour or website isn’t answering it. Fix that first; the agent shouldn’t be doing your homepage’s job.
  • Watch the drop-off points. Where in the conversation do visitors leave without converting? Usually it’s right after a pricing or availability answer they didn’t expect. That’s a content problem, not an agent problem.
  • Compare engaged vs. silent. Visitors who started a conversation convert 3-5x higher than visitors who didn’t. The single biggest lever is making MORE visitors start a conversation. The agent’s opening prompt and visibility matter more than its scripts.
7 min read

Optimising for conversion

Conversion rate isn’t static. The default agent converts somewhere — your job is to push that number up by 30-50% with deliberate iteration. Each change is small; the compound effect over weeks is the difference between "interesting tool" and "indispensable channel."

  • Optimise the opener. "Hi, ask me anything" is generic. "Hi — looking at the Junior Suite? I can show you the bathroom or the view from the balcony." is specific. Specific converts.
  • Move the CTA forward. Most agents wait too long to suggest action. After two relevant questions, the agent should actively offer the next step — book, contact, hold a date.
  • Iterate weekly, not quarterly. Look at last week’s conversations. Find the three sentences that hurt the most. Edit them. Ship. Repeat.
  • A/B everything you can. Two opening lines, two pricing-question handlers, two booking-prompt placements. Run for a week, keep the winner.
8 min read

Ready to get started?

Try your agent free — your first month is on us.

Start free