Virtual tours and more video formats
Let buyers and guests move through a space themselves, and get vertical reels and short clips for social, all from the same walk. Sign up on the pricing page and we'll tell you when it's ready.
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What's new at October.
Product updates, new features and what we're working on next.
MLS photo rules and pro photo benchmarks, free to use
Two open datasets under CC BY 4.0: the photo rules of US multiple listing services, each row read from the MLS's own pages with the date we checked it, and the figures from our measurement of professional listing photos. As JSON and CSV, also on GitHub.
See the data
Nineteen guides, every number sourced
How to shoot a listing with an iPhone, what professional photos really cost, how the phone apps and staging tools compare, what California's AB 723 asks agents to disclose, and what we measured in hundreds of professional listing photos.
Read the guides
Before and after, in five spaces
Drag the new comparison on our home page through a living room, a kitchen, an office, a lounge and a hotel room, each as it was captured and as October delivered it.
A new home for October
Our new website shows the whole thing in one minute: the real app capturing a room, October at work, and the photos and walkthrough that come back.
Small rooms, handled
Bathrooms, hallways and walk-ins get spots that fit them. The app no longer asks you to stand inside a wall, and leaves out a corner shot where there is no room for one.
Walkthroughs in 4K
Every walkthrough now comes in HD, with 4K available on every plan: smooth camera moves through each room you captured, ready for big screens and premium listings.
One look for every photo
Bright, airy daylight, walls in their own colour and cushions plumped: one consistent look across every space, chosen after testing it on real homes.