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Home tour video: what a house walkthrough is and how to make one
A home tour, or house walkthrough, is a short video that walks a buyer or renter through a home in the order they would visit it, so they can see the layout and the light that photos alone don't show. For a listing, keep it under two minutes: Zillow caps Showcase videos at 120 seconds, and a professional walkthrough costs about $200 (range $150–$300) from photographers listed on PropPhoto.
By Emil Thomsen, Founder of October · Updated
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What a home tour video is for
Listing photos show what each room looks like. A home tour shows how the rooms connect: where the kitchen sits next to the living room, how far the bedrooms are from the stairs, and where the light comes in. When Zillow first added video walkthroughs to for-sale listings in 2016, it described them as a way to show things that are "hard to capture in photos", like the layout or how much daylight reaches the kitchen.
People use "home tour" and "house walkthrough" for the same thing. In a listing they mean one continuous route through the home, filmed at walking pace, usually without anyone talking on camera. A home tour on YouTube or social media can be longer and more personal, with an agent or owner guiding the viewer.
| Type | Typical length | Where it runs |
|---|---|---|
| Listing walkthrough | Up to 120 seconds on Zillow Showcase | The listing, the MLS virtual tour field (unbranded), the agent's website |
| Agent-guided home tour | Longer; a vertical cut of up to three minutes counts as a YouTube Short | YouTube, social media, the agent's own channels |
| Short teaser | Under a minute | Reels, Shorts, Stories, ads |
For the full list of listing video types and what videographers charge, see real estate videos.
How long a home tour video should be
Two minutes is the practical ceiling for a listing walkthrough. These are the limits we could confirm on each platform's own pages on 30 Oct 2026:
| Platform | Length limit | Other rules |
|---|---|---|
| Zillow Showcase | 120 seconds | One video per listing, made by the same photographer as the other media and uploaded through Zillow's Aryeo platform. Autoplays on mute as the second item in the carousel. Personal branding is allowed; persistent logos, watermarks and advertising are not |
| MLS virtual tour field | Set by your MLS | Usually unbranded. MLS Now, for example, forbids agent names, company names and links, including in the YouTube description of the linked video |
| YouTube Shorts | Up to three minutes, square or vertical | A Short over one minute with an active copyright claim is blocked worldwide |
| YouTube (regular video) | Longer than a Short | Use it for a landscape version or a longer guided tour |
Because the Zillow video plays without sound, it has to make sense with the sound off. Open on the entrance or the best room, not on the agent.
The route through the house
Walk the home the way a visitor would on a showing, so the video doubles as a floor plan:
- Outside: the street view and the front door, a few seconds each.
- Entry: step through the door and pause so the viewer can get their bearings.
- Main living areas: living room, kitchen and dining, in the order they connect. Turn slowly at each doorway to show how one space opens into the next.
- Bedrooms and bathrooms: primary bedroom first, then the others; one look into each bathroom is enough.
- Extras: laundry, office, basement or garage, only if they sell the home.
- Outside again: the backyard, patio or view, ending on the best outdoor angle.
Never cross back through a room you've already shown; if the layout forces it, cut instead. The house tour filming guide covers walking speed, turns and cuts in detail.
Home tour shot list
Before you press record, go through the home and decide what each room needs. A short list that works for most houses:
| Room | Show | Seconds (rough) |
|---|---|---|
| Exterior and entry | Front of the house, door opening into the hall | 8–12 |
| Living room | A slow walk-in from the doorway toward the windows | 10–15 |
| Kitchen | Counters, island or table, the view from the sink | 10–15 |
| Dining | How it joins the kitchen or living room | 5–8 |
| Primary bedroom | Walk-in from the door, closet if notable | 8–12 |
| Other bedrooms | One look from the doorway each | 4–6 each |
| Bathrooms | One look from the doorway each | 4–6 each |
| Outdoor space | Backyard, patio, balcony or view | 8–12 |
Those seconds are our planning rule of thumb, not a platform requirement; adjust them so the total stays under two minutes. Tidy and light every room first, the same way you would for photos: our listing photo prep checklist works for video too.
Filming a home tour on an iPhone
- Pick the format at the top of the Camera screen. Tap the resolution and frame rate in Video mode. Apple notes that higher resolutions and frame rates make larger files; 4K at 30 fps is a common choice for a listing.
- Stabilize. Enhanced Stabilization is on by default and crops in slightly. Action mode stabilizes more, works best in bright light and records at most 2.8K. Walk slowly with both hands on the phone, or use a gimbal.
- Keep the color steady. Turn on Lock White Balance (Settings > Camera > Record Video) so the walls don't change color as you move between rooms with different light. Lock Camera stops the iPhone from switching lenses mid-shot.
- Light every room. Film in daylight, open curtains and turn on every lamp. In dim rooms the iPhone can drop to 24 fps on its own (Auto FPS), which shows as stutter when you walk; turn it off or add light.
- Hold the phone level and in landscape for the listing; film a separate vertical pass if you want a Short or Reel.
Step-by-step settings and a gimbal-free walking technique are in how to make a real estate walkthrough video with your iPhone; for a rental unit or a single room, see apartment tour video.
Music and voice-over rights
A song you like is not a song you can use. If a listing video uses commercial music without a license, a platform can mute or block it. On YouTube, a Short over one minute with an active copyright claim is blocked worldwide until the claim is resolved.
- Use licensed or royalty-free music. YouTube's Audio Library has royalty-free tracks that won't get a Content ID claim; Creative Commons tracks there require credit in the video description. YouTube warns that it isn't responsible for "royalty-free" music from other channels or libraries.
- On a Short, check the track's limit. YouTube lets you use most Shorts Audio Library songs for up to 90 seconds in a three-minute Short; some are limited to 60 or 30.
- Plan for no sound on Zillow. Showcase videos autoplay on mute, so a voice-over there is extra, not the main story.
- Voice-over: your own voice is yours to use. Keep names, phone numbers and websites out of the version for the MLS, which usually has to be unbranded.
Where to post a home tour video
- Zillow: for a for-sale listing, video appears on Zillow through a Zillow Showcase listing, uploaded by the listing's photographer.
- Your MLS: as an unbranded link in the virtual tour field, often a YouTube link. MLS Now removes virtual tours 10 days after a listing closes, expires or is withdrawn.
- YouTube: the landscape version as a regular video and a vertical cut as a Short.
- Instagram, Facebook and TikTok: a vertical teaser that opens on the best room, with a link to the full listing.
- Your website and listing emails: embed the YouTube version.
If you are only after photos, the walkthrough can come later; see how to take pictures of your house to sell.
Making the photos and the walkthrough in one visit
Agents and hosts usually need both a set of listing photos and a short walkthrough, and filming them separately means two passes through the home. The October app is one way to do both: it guides you through each room on an iPhone 12 or newer, showing where to stand and keeping the phone level, and an image model then makes finished photos from your capture, and a video model makes the walkthrough as smooth camera moves between those photos, usually within a few hours. A place is up to 6 rooms. Photos cost $49 a place, $99 with a walkthrough video, and the first place is free. Because the walkthrough is built from the photos rather than filmed in one take, check each photo and the video before you publish them. See pricing and how it's made.
Step by step
Plan the route
Walk the home as a visitor would: outside, entry, living areas, bedrooms and bathrooms, then outdoor space, without crossing back through a room.
Prepare every room
Tidy, open curtains and turn on every light, as you would for listing photos.
Set up the iPhone
Choose 4K at 30 fps, turn on Lock White Balance and Lock Camera, keep stabilization on, and hold the phone level in landscape.
Film slowly
Walk at a slow, even pace with both hands on the phone, pausing at doorways.
Edit to under two minutes
Keep the steadiest seconds of each room, use licensed or royalty-free music, and make an unbranded version for the MLS.
Post it
Use the unbranded version on the MLS, Zillow Showcase if the listing has it, YouTube, and a vertical teaser for social media.
Questions
What is a home tour video?
A short video that walks a buyer or renter through a home in the order they would visit it, so they can see the layout and the light. For a listing it is usually one continuous route, filmed at walking pace and kept under two minutes.
Is a house walkthrough the same as a home tour?
Yes. Both mean a video that moves through the home room by room. Some people use "home tour" for longer, agent-guided videos on YouTube and "walkthrough" for the short listing version.
How long should a house walkthrough video be?
Under two minutes for a listing. Zillow Showcase videos can be at most 120 seconds. A vertical video of up to three minutes counts as a YouTube Short.
Can I film a home tour with an iPhone?
Yes. Film in landscape at 4K and 30 fps, keep stabilization on, lock the white balance, light every room and walk slowly with both hands on the phone.
What music can I use in a home tour video?
Licensed or royalty-free music, for example from YouTube's Audio Library. Commercial songs can get a copyright claim, and on YouTube a Short over one minute with an active claim is blocked.
How much does a professional walkthrough video cost?
PropPhoto's figures from photographers on its site put a video walkthrough at about $200, with most between $150 and $300 (updated 29 Oct 2026).
Sources
- Zillow: Showcase getting-started guide, editing listings (video since late September 2025, one video, 120 seconds, Aryeo, branding rules, autoplay on mute)
- Zillow Group: Zillow launches video walkthroughs on for-sale listings (February 16, 2016)
- MLS Now Help: Add a virtual tour to a listing (unbranded tours, YouTube description, removal after 10 days; updated March 13, 2026)
- Apple, iPhone User Guide: Record a video (formats, Action mode, 2.8K)
- Apple, iPhone User Guide: Change video recording settings (Auto FPS, Enhanced Stabilization, Lock Camera, Lock White Balance)
- YouTube Help: Understand three-minute YouTube Shorts (length, copyright claims, music limits)
- YouTube Help: Audio Library (royalty-free music, attribution)
- PropPhoto: Real estate photography pricing (video walkthrough $200, range $150–$300; updated October 29, 2026)