Ovvy vs Roomify vs Exposio vs October: phone listing photo apps compared

How we compared them

We compared the four from public information only: Ovvy's, Roomify's and Exposio's US App Store listings and Ovvy's and Exposio's websites, checked on October 20 and 21, 2026, and October's own pricing and FAQ. We did not run the same home through all four, so this page compares what each one offers, not image quality. Facts about Ovvy, Roomify and Exposio are as of October 2026.

Ovvy vs Roomify vs Exposio vs October at a glance

Input: what you have to shoot

Ovvy only edits photos captured in its own app. The camera sets exposure and leveling and records several exposures per shot so shadows and highlights can be recovered, but where you stand is up to you.

Roomify is the most flexible: shoot with your iPhone or import photos you already have, up to 150 per listing. That makes it the only one of the four that can rescue a shoot you have already done.

Exposio is also a camera app, and the most camera-like of the four: its site says one tap captures up to 27 shots, which it blends to balance indoor and outdoor light and, on a phone without a wide lens, stitches into one wide shot. It can also be paired over Wi-Fi with selected Canon cameras. Where you stand is up to you.

October decides the composition for you. The app shows an arrow and the distance to each of three spots per room (from the entrance, from the far end, from a corner), keeps the phone level and takes the photos itself when the shot is right. A room takes a few minutes. Like Ovvy and Exposio, it only works from its own captures.

Output: what comes back

Ovvy returns edited photos and, as options, virtual staging (furniture in empty rooms), virtual twilight (day exteriors turned to dusk), a shareable property website and a generated listing description. It is the broadest photo toolkit of the four.

Roomify returns AI-enhanced photos with better light, colour and clarity, five free re-runs per photo, MLS-ready downloads and an optional single-property website. Its listing says it improves real photos and does not fabricate rooms.

Exposio returns the HDR photo on the phone, watermarked until you spend a credit on it. On top of that it sells AI Studio (virtual staging, decluttering, sky replacement, season and twilight changes) and Motion, a video generated from your photos after each shoot. Exposio Technologies, a Canadian company, says its processing has handled 38 million photos since 2010, and the app is the most rated of the four on the App Store (4.7 from 635 ratings as of October 2026; Ovvy has 4.8 from 60).

October returns a finished wide photo of every spot you captured. The frames are stitched into one wide view, and an AI image model (OpenAI's GPT Image) draws a new photo from it: daylight light, straight lines, cushions plumped, beds made, and loose items (bottles, towels, papers, cables) left out. The model is told to keep walls, floors, windows, fittings, built-in furniture and the view as captured, and each photo is checked against the capture and redrawn if the room changed; AI can still get a small detail wrong, so check every photo. You also get an AI-generated walkthrough video that moves between each room's finished photos. Empty or staged rooms are an add-on ($19 or $29 per room).

As captured

Delivered by October

Price: what a typical listing costs

The four charge by different units: Ovvy and Exposio per photo, Roomify per listing, October per place (up to 6 rooms; a bigger home counts as one more place for every started 6 rooms). Here is a condo with 6 rooms and about 25 photos, at list prices:

For photos alone, Exposio is the cheapest per photo, and Ovvy's subscription and Roomify's packs are cheaper than October at volume. October costs about the same as Roomify for one photos-only listing, and the difference is the walkthrough video and the guided capture. Exposio's in-app US prices and the euro prices on its website do not match exactly, so check the price in the app. Our real estate photography cost guide puts apps like these next to hiring a photographer, and pricing has October's plans in full.

Turnaround and who checks the result

Exposio is the most immediate: the HDR blend happens on the phone, and its pricing page promises 'Instant HDR photos development with the App'. Roomify is next: its listing says about three minutes per listing, with results in seconds per photo. October usually delivers within a few hours, with photos arriving room by room while you carry on and an email when everything is ready. Ovvy says photos come back in hours, and its website guarantees 12 hours or less for most photos.

Ovvy is the only one of the four that says a person looks at every photo: its website says it manually reviews all photos before delivery. Roomify's listing describes AI enhancement and mentions no human step, and Exposio's processing is automatic in the app. October makes the photos with AI models and does not promise a human review; if a spot cannot be made (a mirror facing the camera, a blurred photo), it tells you which and why, and you do not pay for it.

Video

Neither Ovvy nor Roomify lists video. Exposio's Motion makes a video from the photos of each shoot, so it is a slideshow-style clip of the stills rather than a walk through the rooms. October's walkthrough is AI-generated motion (Kling) between each room's finished photos, in HD (1920×1080) or 4K upscaled from the same film (3840×2160). It is not filmed footage, but it moves through the rooms rather than across stills. If you want that kind of listing video without filming one yourself, October is the only one of the four that makes it. See how to make a real estate walkthrough video with an iPhone.

Which one should you choose?

• Choose Ovvy if you want a person to check every photo, staging and twilight in the same app, a property website, or the lowest price per photo on a monthly plan.
• Choose Roomify if you want results in minutes, have many photos per listing, already took the photos, or use an older iPhone (it needs iOS 15.1).
• Choose Exposio if you want HDR on the phone the moment you shoot, the lowest price per photo ($0.99, or free with a watermark), an Android option, staging and sky edits from the same account, or a Canon camera paired to the app.
• Choose October if you want to be told where to stand, want wide AI-drawn photos and an AI walkthrough video from one walk, and are fine waiting a few hours. It also covers hotels, rentals, venues, restaurants and offices.

None of the four is a 3D tour: for that, see October vs Matterport and Zillow 3D Home. For more apps, including SnapSnapSnap, Nodalview and Lightroom, see the best real estate photography apps.

Disclosure rules apply to all four

Light and colour corrections are generally fine on the MLS. Adding, removing or changing elements is not the same thing: in California, AB 723 requires a disclosure and a link to the original for any image altered to "add, remove, or change elements", and excludes only lighting, sharpening, white balance and colour correction. Ovvy's staging and twilight, Exposio's AI Studio staging, decluttering and sky replacement, can all fall under it, and so can every October photo: each one is a new image drawn by an AI model from your capture. Label October's photos as AI-altered or digitally altered where your MLS or state requires (CRMLS Rule 11.5.2 accepts either); only its Empty and Staged rooms carry a label on the image. October's download includes the unaltered original of every photo, so you can link or provide it where your MLS or state requires. San Diego MLS advises: when in doubt, disclose. More in California AB 723.

Questions